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The rhythm of the text is important
I like the texts to be dynamic, so that the reader does not get bored, but slides through the text, stopping at the most interesting moments.
Understanding your reader is important
I always ask the client for a clear picture of the reader (target audience) and always keep it in my head when I write the text.
Text = benefit for the reader
After reading the text, the reader should take something useful with him or her.
Knowing the product is as important as knowing the reader
If there is a CTA in the text that relates to a specific product, knowing it and its advantages is just as important as knowing the reader.
Aggressive marketing is not my strategy
Even if a client needs to sell a product urgently, I will never use aggressive content marketing. Text is not a marketplace.
The reader should not get confused in the sentences or thoughts of the author or think out for him.
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A few words about my journey, as a copywriter
At school, I always loved literature and foreign languages. I became interested in design at the university and then took several courses in copywriting and design. Thanks to this, my hobby became my job. How is it possible? You probably need to try a lot of different things and listen to yourself :)
Feel free to contact me any time. We will get to you as soon as we can!
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